Pravin Sathe - Long Form

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2010-05-26T23:27:00Z

2009-06-05T21:07:50Z

First Image Upon My Return From India

2009-02-12T23:18:30Z

This was the one of the first things I saw as came back from India on the 9th of feb 2009. So true...

rohitashrao.com Launches!

2008-12-17T21:47:30Z

I just finished programming and co-designing the site for director/animator/writer Rohitash Rao. Ro and I have collaborated in the past on the site for Ugly Pictures (a directing team he formed with Abe Spear). Check out the new site. I particularly enjoyed the Google spot :)

Anna Plunkett's B-day 2008

2008-09-23T16:46:54Z

Happy Birthday!!!

MCAF Grant!!!

2008-08-28T17:16:49Z

I have received an Manhattan Community Arts Fund grant from the Lower Manhattan Cultural Council to finish my concept work REDACTED. Check out the beta version here: http://pravinsathe.com/redacted

The project will launch in December '08!

Mike Anderson Website Launches

2008-08-28T16:42:55Z

The website of ACD/Art Director Mike Anderson has launched. Built with a mySQL backend and with standards compliant CSS, it showcases the video and print work of Mike. Check it out at http://mikesbookandreel.com.

Pravin @ EdLab

2008-08-07T02:58:39Z

On August 1st, I began my one year research position at EdLab as an Innovation Intern. Part of Teachers College at Columbia University and the Gottesman Libraries, EdLab is a research, design, and development unit. EdLab envisions and pilots knowledge projects for a fundamentally different education sector that is attuned to the emerging post-industrial, information-based world.

At least that's the official party line ;). We like to go by "atelier"; a beehive of activity with researchers and graduate students coming and going and most importantly producing work.

It's an especially wonderful place if you are interested in education/publishing/libraries and have solutions for problems that exist in those fields. Those solutions can range from a web app to a documentary to an event to a short form video, youtube style.

EdLab has it's own blog where I and other researchers will be posting ideas so make sure to check it out.

My responsibilities there will be more on the web app side and I am hoping to launch one before my year is up. In the meantime there are a lot of smaller projects to be done. The first such project is to create a portable, template based website which can be deployed and customized for the multitude of conferences that occur at Teachers College throughout the year that has is both flexible in it's information architecture/design and easy for the administrator to maintain. Here is a sneak peek at the front end of the two prong problem: v1 of the prototype.

The second prong, ease of use for administrators, is still in the works but we are leaning towards customizing an existing platform (Wordpress) to handle the backend.

Embedded Information

2008-08-04T19:07:05Z

I love wooster collective, a blog that follows street art. While perusing some of the great imagery there I began to think of how you could "reshape" the spaces around you using elements other than just paint/chalk.

Edina Tokodi did it with moss.

I was thinking sound. By hacking an mp3 player (that has a record function as well?), connecting some small speakers and hooking it up to an IR sensor you could get some interesting interactions between passerbys and an inanimate object.

Take a construction site in my neighborhood that has small "portholes" through which local residents peer into the beginnings of new condos. Why not have music or a conversation play as a viewer walks up to the porthole?

If the mp3 player has a record button, give the viewer an opportunity to leave a short message.

It's like secret messages for the digital age.

A Prototype for Constance de Jong

2008-07-29T16:17:31Z

My mom and I are working with artist Constance de Jong on a new piece of hers and here's a look at the prototype. The finished work will hopefully be projected on the side of a building very soon.

Similarity In Imagery

2008-07-10T20:57:31Z

As I was searching for some imagery for a series of new drawings I plan to start, I came across a post from Andy Baio of Waxy.org fame. He wrote a wonderful post about the movie "Code Rush" (the conversion of Netscape to Mozilla among other things) and kindly embedded the movie as well. While watching the latter part of the doc, I took a screen capture of a map overlay that I thought was a great geometric shape. Later while searching the interwebs for more geometric shapes formed by data analysis I remembered the Zune logo. There's a wonderful similarity between the two and ironic that the movie focused on the competition between microsoft and then netscape.

Half Full - Half Empty by Barbara Bloom Launches!

2008-06-26T17:15:34Z

My mom (Smita Sathe) and I have finished programming a new piece by artist Barbara Bloom for the Dia Art Foundation's continuing web projects series. The opening reception is tonight at Dia:Chelsea on W.22nd between 10th and 11th (5th floor) from 6PM - 8PM where free drinks will be served. I hope you can make it!

Guided Grocery Shopping

2008-06-11T16:51:57Z

I love going to grocery stores, particularly Whole Foods because I enjoy the experience of picking the fruits, vegetables, meat et al for my meal that night. But searching for items I find a bit tedious, particularly when I am in a rush. Ultimately, I end up asking an employee of the store where a particular item is located. Why isn't this information readily available before you set foot in the store.

If grocery stores create a database listing the location of an item in the store (an aisle number for instance) software developers could then build an application where a user submits the items they intend to purchase into a form and the app spits back the location of each item. What's more, if they have a blueprint of the store layout each item could be placed in it's correct position and the resulting map could be sent to the user. A little math and you could have the shortest possible distance to travel to pick up all of your items and checkout.

If that database also included price, the customer could request the total cost of all of the items in their grocery basket and compare the total cost across multiple stores.

All of these requests can be made from a mobile device either through a text message or via a website.

A project for the iPhone developer program?

Chris Torrens Website Launches

2008-06-11T00:40:36Z

The website for copywriter Chris Torrens launches tonight. A mix of video, radio and print spots, the site was designed with simplicity in design, navigation and usability in mind.

Vertiginous Mapping by Rosa Barba Launches!

2008-05-29T21:37:11Z

I just finished collaborating with artist Rosa Barba for her web project "Vertiginous Mapping." The work was commissioned by the Dia Art Foundation and will have its opening tonight from 6pm - 8pm at Dia: Chelsea (22nd St, 5th floor). Free Brooklyn Brewery beer to boot!